KPI
Total buyers for ZOZOTOWN
business (latest 12 months)
Active members
Guest buyers
Annual purchase amount
per active member
Annual purchase pieces
per active member
Number of shipments
Avarage order value
(Y/y)
Avarage retail price
(Y/y)
The ratio of shipment volume
to the total purchase volume
(by access terminal)
PC
Smart phones
Feature phones
Number of shop
Purchased stock shop
Consignment shop
Number of brands
Number of
E-Commerce consulting
Unit FY2022 FY2021 FY2020 FY2019
1Q 2Q 3Q 4Q FY 1Q 2Q 3Q 4Q FY 1Q 2Q 3Q 4Q FY 1Q 2Q 3Q 4Q FY
members 10,619,934 9,730,162 9,890,784 10,103,351 10,418,331 8,662,560 8,805,155 9,139,796 9,485,669 8,121,663 8,226,388 8,156,256 8,273,603
members 9,269,080 8,367,073 8,507,997 8,711,879 9,043,194 7,223,753 7,434,529 7,773,940 8,137,729 6,557,144 6,749,012 6,800,435 6,839,666
members 1,350,854 1,363,089 1,382,787 1,391,472 1,375,137 1,438,807 1,370,626 1,365,856 1,347,940 1,564,519 1,477,376 1,355,821 1,433,937
\ 42,559 42,363 42,343 42,549 42,403 45,128 44,341 43,809 42,845 46,934 47,506 47,593 46,519
items 11.6 11.4 11.5 11.6 11.6 11.8 11.8 11.7 11.6 11.3 11.6 11.7 11.8
shipment 13,123,988 12,085,053 11,816,663 13,049,762 12,800,550 49,752,028 11,472,548 11,011,990 11,960,223 11,162,186 45,606,947 9,209,344 10,347,938 10,101,875 9,757,344 39,416,501
\ 7,699 7,501 7,346 8,592 7,974 7,872 7,409 7,370 8,516 7,991 7,832 8,390 7,529 8,973 8,304 8,292
2.6% 1.2% -0.3% 0.9% -0.2% 0.5% -11.7% -2.1% -5.1% -3.8% -5.5% 3.2% -3.3% -6.3% -12.5% -5.5%
\ 3,552 3,490 3,264 4,167 3,752 3,671 3,443 3,381 4,301 3,748 3,714 3,903 3,516 4,501 3,909 3,946
1.8% 1.4% -3.5% -3.1% 0.1% -1.2% -11.8% -3.8% -4.5% -4.1% -5.9% -1.4% -3.9% -5.6% -10.7% -6.1%
7.1% 8.0% 7.6% 7.3% 7.1% 9.4% 8.9% 8.5% 8.6% 11.7% 10.6% 10.3% 10.0%
92.9% 92.0% 92.4% 92.7% 92.9% 90.6% 91.1% 91.5% 91.4% 88.3% 89.3% 89.7% 90.0%
0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
shops 1,523 1,488 1,502 1,516 1,510 1,348 1,404 1,433 1,468 1,297 1,312 1,345 1,337
shops 25 20 24 24 24 5 5 6 18 5 5 5 5
shops 1,498 1,468 1,478 1,492 1,486 1,343 1,399 1,427 1,450 1,292 1,307 1,340 1,332
brands 8,512 8,490 8,451 8,481 8,433 7,989 7,953 8,109 8,227 7,349 7,305 7,462 7,643
sites 40 49 48 48 42 51 54 55 53 25 28 47 50
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