KPI
Total buyers for ZOZOTOWN
business (latest 12 months)
Active members
Guest buyers
Annual purchase amount
per active member
Annual purchase pieces
per active member
Number of shipments
Avarage order value
(Y/y)
Avarage retail price
(Y/y)
The ratio of shipment volume
to the total purchase volume
(by access terminal)
PC
Smart phones
Feature phones
Number of shop
Purchased stock shop
Consignment shop
Number of brands
Number of
E-Commerce consulting
Unit FY2024 FY2023 FY2022 FY2021
1Q 2Q 3Q 4Q FY 1Q 2Q 3Q 4Q FY 1Q 2Q 3Q 4Q FY 1Q 2Q 3Q 4Q FY
members 11,790,269 11,870,844 12,057,726 11,470,592 11,552,764 11,690,958 11,681,218 10,619,934 10,859,876 11,211,383 11,411,712 9,730,162 9,890,784 10,103,351 10,418,331
members 10,919,685 11,028,704 11,211,992 10,352,251 10,515,910 10,739,246 10,789,997 9,269,080 9,545,087 9,935,769 10,192,333 8,367,073 8,507,997 8,711,879 9,043,194
members 870,584 842,140 845,734 1,118,341 1,036,854 951,712 891,221 1,350,854 1,314,789 1,275,614 1,219,379 1,363,089 1,382,787 1,391,472 1,375,137
\ 42,947 43,171 43,307 42,341 42,403 42,502 42,817 42,559 42,401 42,331 42,224 42,363 42,343 42,549 42,403
items 10.9 11.0 11.0 10.8 10.8 10.8 10.9 11.6 11.4 11.1 10.9 11.4 11.5 11.6 11.6
shipment 13,788,498 13,471,252 15,518,943 13,240,721 13,107,431 15,000,816 13,302,151 54,651,119 13,123,988 12,742,183 14,178,195 13,379,524 53,423,890 12,085,053 11,816,663 13,049,762 12,800,550 49,752,028
\ 8,343 8,196 9,422 8,177 7,894 9,119 8,735 8,504 7,699 7,566 8,961 8,300 8,153 7,501 7,346 8,592 7,974 7,872
2.0% 3.8% 3.3% 6.2% 4.3% 1.8% 5.2% 4.3% 2.6% 3.0% 4.3% 4.1% 3.6% 1.2% -0.3% 0.9% -0.2% 0.5%
\ 3,698 3,629 4,369 3,726 3,590 4,360 4,003 3,929 3,552 3,487 4,438 3,987 3,869 3,490 3,264 4,167 3,752 3,671
-0.7% 1.1% 0.2% 4.9% 3.0% -1.7% 0.4% 1.6% 1.8% 6.8% 6.5% 6.3% 5.4% 1.4% -3.5% -3.1% 0.1% -1.2%
5.5% 5.2% 4.9% 6.2% 5.9% 5.6% 5.6% 7.1% 6.6% 6.4% 6.5% 8.0% 7.6% 7.3% 7.1%
94.5% 94.8% 95.1% 93.8% 94.1% 94.4% 94.4% 92.9% 93.4% 93.6% 93.5% 92.0% 92.4% 92.7% 92.9%
0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
shops 1,605 1,621 1,656 1,564 1,581 1,605 1,595 1,523 1,532 1,554 1,562 1,488 1,502 1,516 1,510
shops 29 31 30 28 29 28 28 25 27 28 28 20 24 24 24
shops 1,576 1,590 1,626 1,536 1,552 1,577 1,567 1,498 1,505 1,526 1,534 1,468 1,478 1,492 1,486
brands 9,194 9,128 9,162 8,981 8,940 9,109 9,021 8,512 8,455 8,545 8,455 8,490 8,451 8,481 8,433
sites 32 31 31 35 34 33 32 40 39 37 36 49 48 48 42
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