KPI
Total buyers for ZOZOTOWN
business (latest 12 months)
Active members
Guest buyers
Annual purchase amount
per active member
Annual purchase pieces
per active member
Number of shipments
Avarage order value
(Y/y)
Avarage retail price
(Y/y)
The ratio of shipment volume
to the total purchase volume
(by access terminal)
PC
Smart phones
Feature phones
Number of shop
Purchased stock shop
Consignment shop
Number of brands
Number of
E-Commerce consulting
Unit FY2023 FY2022 FY2021 FY2020
1Q 2Q 3Q 4Q FY 1Q 2Q 3Q 4Q FY 1Q 2Q 3Q 4Q FY 1Q 2Q 3Q 4Q FY
members 11,470,592 11,552,764 11,690,958 11,681,218 10,619,934 10,859,876 11,211,383 11,411,712 9,730,162 9,890,784 10,103,351 10,418,331 8,662,560 8,805,155 9,139,796 9,485,669
members 10,352,251 10,515,910 10,739,246 10,789,997 9,269,080 9,545,087 9,935,769 10,192,333 8,367,073 8,507,997 8,711,879 9,043,194 7,223,753 7,434,529 7,773,940 8,137,729
members 1,118,341 1,036,854 951,712 891,221 1,350,854 1,314,789 1,275,614 1,219,379 1,363,089 1,382,787 1,391,472 1,375,137 1,438,807 1,370,626 1,365,856 1,347,940
\ 42,341 42,403 42,502 42,817 42,559 42,401 42,331 42,224 42,363 42,343 42,549 42,403 45,128 44,341 43,809 42,845
items 10.8 10.8 10.8 10.9 11.6 11.4 11.1 10.9 11.4 11.5 11.6 11.6 11.8 11.8 11.7 11.6
shipment 13,240,721 13,107,431 15,000,816 13,302,151 54,651,119 13,123,988 12,742,183 14,178,195 13,379,524 53,423,890 12,085,053 11,816,663 13,049,762 12,800,550 49,752,028 11,472,548 11,011,990 11,960,223 11,162,186 45,606,947
\ 8,177 7,894 9,119 8,735 8,504 7,699 7,566 8,961 8,300 8,153 7,501 7,346 8,592 7,974 7,872 7,409 7,370 8,516 7,991 7,832
％ 6.2% 4.3% 1.8% 5.2% 4.3% 2.6% 3.0% 4.3% 4.1% 3.6% 1.2% -0.3% 0.9% -0.2% 0.5% -11.7% -2.1% -5.1% -3.8% -5.5%
\ 3,726 3,590 4,360 4,003 3,929 3,552 3,487 4,438 3,987 3,869 3,490 3,264 4,167 3,752 3,671 3,443 3,381 4,301 3,748 3,714
％ 4.9% 3.0% -1.7% 0.4% 1.6% 1.8% 6.8% 6.5% 6.3% 5.4% 1.4% -3.5% -3.1% 0.1% -1.2% -11.8% -3.8% -4.5% -4.1% -5.9%
％ 6.2% 5.9% 5.6% 5.6% 7.1% 6.6% 6.4% 6.5% 8.0% 7.6% 7.3% 7.1% 9.4% 8.9% 8.5% 8.6%
％ 93.8% 94.1% 94.4% 94.4% 92.9% 93.4% 93.6% 93.5% 92.0% 92.4% 92.7% 92.9% 90.6% 91.1% 91.5% 91.4%
％ 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
shops 1,564 1,581 1,605 1,595 1,523 1,532 1,554 1,562 1,488 1,502 1,516 1,510 1,348 1,404 1,433 1,468
shops 28 29 28 28 25 27 28 28 20 24 24 24 5 5 6 18
shops 1,536 1,552 1,577 1,567 1,498 1,505 1,526 1,534 1,468 1,478 1,492 1,486 1,343 1,399 1,427 1,450
brands 8,981 8,940 9,109 9,021 8,512 8,455 8,545 8,455 8,490 8,451 8,481 8,433 7,989 7,953 8,109 8,227
sites 35 34 33 32 40 39 37 36 49 48 48 42 51 54 55 53
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